About Us

Lacombe Regional Tourism

As the destination marketing organization for Lacombe County, Lacombe Regional Tourism is responsible for growing the regional visitor economy by leveraging key public and private partnerships; leading regional destination promotion and development activity; and engaging all community members across Lacombe County so, together, we can warmly welcome more visitors for the benefit of all.

VISION

Lacombe Regional Tourism will establish Lacombe County as a hyper-local destination of choice at the crossroads of Alberta, where people, parkland and prairie come together to explore the unexpected and escape the everyday.

MISSION

Lacombe Regional Tourism capitalize on the diversity of Lacombe County’s breathtaking landscapes, the warmth of local hospitality, and the potential to create hyper-local, one-of-a-kind experiences for visitors to enjoy year-round.

VALUES

Community
Collaboration
Innovation

GOAL

Conduct a community engagement activity to help define sense of place by collecting user-generated content (UGC) from across Lacombe County to use in destination promotion activity.